Email Focus: The Ones That Got Away
Send messages that hook your audience
Do you click with consumers? Or more to the point, are they clicking on you? As online marketers, we are constantly testing new strategies …
EarthQuake’s Robert Davidman to Speak at AAAA Media Conference & Tradeshow
NEW YORK, Jan. 25, 2008—Robert Davidman, chairman and CEO of EarthQuake Media, will participate on a breakout session panel at the American Association of Advertising Agencies’ (AAAA) 2008 Media Conference & Tradeshow slated for March 5-7 in Orlando.
Davidman’s panel, “The Real New Media: Impact and Measurement,” will be held …
Vital vs. Viral
By Curtis Hougland
The hype of viral video, viral applications, viral media and viral thisandthat was deafening in 2007.
A recent study by Deloitte & Touche confirmed consumer appetite for viral content with nearly 70% of all Internet users consuming UGC. Every brand is now chasing viral glory–to mostly dismal results because:
Authenticity is …