EarthQuake Media Named Media Agency of Record by Miken Sports
NEW YORK, NY, Dec. 9, 2003-EarthQuake Media, New York, has been named media agency of record for Caledonia, Minn.-based Miken Sports, the leading manufacturer of high-performance softball bats.
Media previously was handled in-house, and Miken will continue to handle creative. Billings were not disclosed.
Jim Hoscheit, vice president of sales and marketing for Miken Sports, said: “We are delighted to welcome EarthQuake Media as our media partner at a time when we are poised for significant growth with the addition of new and exciting products. EarthQuake will help us build visibility among the trade community and consumers through their highly strategic and creative use of media.”
Jes Santoro, EarthQuake’s director of integrated media, said: “We look forward to helping Miken Sports broaden awareness for their high-quality line of softball bats and accessories. They make terrific products, and we are excited to be awarded the opportunity to work together.”
About Miken Sports Founded in 1996, Miken Sports is the industry leader in high-performance, composite bat technology. With headquarters in Caledonia, Minn., Miken has more than 60 employees. Additional information can be found at www.mikensports.com.
About EarthQuake Media EarthQuake Media (www.EarthQuakeMedia.com) is an integrated media solutions company. Since its inception in 1999, its accomplishments have included major multimedia advertising campaigns using traditional assets and translating them to the web, in addition to integrated TV, radio, print and internet marketing campaigns. By incorporating multiple forms of media, EarthQuake provides its clients with the opportunity to speak directly to individuals by not only reaching and talking to consumers as a mass market, but also engaging them one-on-one, into interactive participation.
CONTACT Mark Braff Braff Communications 201-797-8182 mbraff@braffcommunications.com