EarthQuake Negotiates Lingerie Bowl Title Sponsorship for PartyPoker.com
NEW YORK, Jan. 12, 2004–EarthQuake Media, New York, announced today it has negotiated a Lingerie Bowl 2004 title sponsorship for PartyPoker.com. Lingerie Bowl 2004 is an alternative pay-per-view programming event to be shown during halftime festivities of Super Bowl XXXVIII on February 1. The title sponsorship slot was the subject of controversy recently when a previously-committed sponsor bowed to pressure and pulled out of the event.
“What doesn’t work for one advertiser can still be a great fit for another,” said Jon Davidman, President, EarthQuake Media. “Lingerie Bowl 2004 is an ideal match for PartyPoker.com because the game will deliver a heavy concentration of men 18-49, a demo that is coveted by our client.”
Vikrant Bhargava, general manager, PartyPoker.com, said: “PartyPoker.com has become the world’s largest poker room in a short span of time through aggressive, unconventional marketing and we are delighted to sponsor the Lingerie Bowl — a unique, unconventional event with a very strong mass appeal. It is highly likely to succeed in creating a market for itself, just as we have done in the online poker space.”
Mitch Mortaza, president of Horizon Productions, Inc. and creator/executive producer of Lingerie Bowl 2004, commented: “It is refreshing to have a title sponsor that is decisive and does not allow a few radical groups to dictate how they spend their advertising dollars or with whom they partner. Our new title partner, PartyPoker.com, will allow us to produce the kind of sexy and edgy Lingerie Bowl that made the event such a media darling and fan favorite!”
PartyPoker.com is the world’s largest poker room. Since launch in 2001, the company has served more than a million poker players all over the world. PartyPoker.com is the home of the PartyPoker.com Million, one of the largest events on the popular television series – World Poker Tour. PartyPoker.com typically has more than 30,000 simultaneous players playing at over 5,000 tables, making it by far the most exciting place for anyone to play poker.
Prefaced by a lingerie runway show featuring international models, Lingerie Bowl 2004 (www.LingerieBowl.com) will feature models/actresses Angie Everhart and Nikki Ziering quarterbacking 26 of the most beautiful, athletic and fiercely competitive models in a seven-on-seven, full-contact “tackle” football game. The two teams, Team Dream and Team Euphoria, will be coached by two pro football Hall of Famers: Super Bowl champion and former New York Giant linebacker Lawrence Taylor and six-time Pro Bowler and former Los Angeles Rams running back Eric Dickerson. World-famous “ready to rumble” announcer Michael Buffer will open the show, Fox Sports commentator Mike Goldberg will handle the play-by-play, and Traci Bingham and Kylie Bax will provide team sideline coverage. Emmy-winning Super Bowl director Sandy Grossman will direct the broadcast.
About EarthQuake Media EarthQuake Media (www.EarthQuakeMedia.com) is an integrated media solutions company. Since its inception in 1999, its accomplishments have included major multimedia advertising campaigns using traditional assets and translating them to the web, in addition to integrated TV, radio, print and internet marketing campaigns. By incorporating multiple forms of media, EarthQuake provides its clients with the opportunity to speak directly to individuals by not only reaching and talking to consumers as a mass market, but also engaging them one-on-one, into interactive participation.