Laura’s Lean Beef Assigns Web Media Planning & Buying to EarthQuake Media
NEW YORK, July 19, 2005– EarthQuake Media, New York, announced today that it has been assigned web media planning and buying duties by Laura’s Lean Beef, Lexington, Ky. Media billings were not disclosed. The company’s creative assignment will remain with Icon Marketing Communications, Florence, Ky. “Laura’s Lean Beef has been a fabulous success story since its launch in 1985, and we look forward to helping the company attain further sales and distribution growth through the implementation of a strategic interactive media campaign,” said Robert Davidman, chairman and CEO, EarthQuake Media.
Karen Blakeman, senior marketing director for Laura’s Lean Beef, said: “We chose EarthQuake Media because we wanted web marketing that would drive customers to retail grocery stores looking for Laura’s Lean Beef. EarthQuake Media demonstrated they have the creative thinking and media savvy needed to do that.”
About Laura’s Lean Beef
Laura’s Lean Beef (www.LaurasLeanBeef.com) was founded in 1985 by Laura A. Freeman, who serves as company president and CEO. Today, Laura’s Lean Beef is the most successful natural lean beef company in the country, with fresh beef sold in more than 4,700 stores across 44 states. The company produces naturally lean beef from cattle raised on natural grains and grasses and no animal by-products. Neither growth hormones nor antibiotics are used in the raising of the cattle.
About EarthQuake Media
EarthQuake Media (www.EarthQuakeMedia.com) is an integrated media solutions company. Since its inception in 1999, its accomplishments have included major multimedia advertising campaigns using traditional assets and translating them to the web, in addition to integrated TV, radio, print and internet marketing campaigns. By incorporating multiple forms of media, EarthQuake provides its clients with the opportunity to speak directly to individuals by not only reaching and talking to consumers as a mass market, but also engaging them one-on-one, into interactive participation.