EarthQuake Media Selects DoubleClick as Ad Management Solution for Clients
EarthQuake Media Switches from Mediaplex to DoubleClick DART® Ad Management Integrated Platform for Search, Rich Media and Display
NEW YORK, August 13, 2007—EarthQuake Media, an integrated media solutions company, announced today it has selected DoubleClick’s integrated DART® platform to meet the digital marketing needs of EarthQuake and its clients in the entertainment, financial and education industries.
The DART platform will enable EarthQuake to serve display and rich media ads, and manage search engine marketing while also providing ad management technology that measures the effectiveness of online campaigns across all digital channels to ensure a holistic view of campaign results. DoubleClick’s DART platform, including DART for Advertisers (DFA), DART Search and DoubleClick Rich Media and Video, gives EarthQuake the ability to manage its clients’ digital marketing with greater efficiency and flexibility.
“DoubleClick is the premier provider of digital marketing technology and services, and we switched to DoubleClick because we believe their DART platform will give us the best ROI analysis available for our clients’ campaigns,” said Robert Davidman, chairman and CEO, EarthQuake Media.
With DoubleClick’s comprehensive suite of digital advertising solutions, EarthQuake will be able to manage their clients’ campaigns holistically to realize their online goals more efficiently and effectively — the result being greater campaign performance and improved return on investment. DART for Advertisers (DFA) offers the workflow efficiency, data intelligence and integration to power even the most complex and large-scale campaigns. EarthQuake improves paid search marketing for their clients with DART Search’s campaign management solution, which encompasses ad, keyword and bid management, as well as reporting capabilities. DoubleClick Rich Media and Video allows EarthQuake to easily build, serve and report on sophisticated digital advertising experiences that deliver the “wow” factor and bolster brand response.
Jason Bigler, vice president of product management, DoubleClick, said, “EarthQuake is one of the hot shops in terms of developing fully integrated campaigns for clients. We are delighted that they see our robust digital advertising platform as being the solution best suited to address their clients’ needs.”
About DoubleClick Inc.
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1,200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com.
About EarthQuake Media
EarthQuake Media (www.EarthQuakeMedia.com) is an integrated media solutions company. Since its inception in 1999, its accomplishments have included major multimedia advertising campaigns using traditional assets and translating them to the web, in addition to integrated TV, radio, print and internet marketing campaigns. By incorporating multiple forms of media, EarthQuake provides its clients with the opportunity to speak directly to individuals by not only reaching and talking to consumers as a mass market, but also engaging them one-on-one, into interactive participation.
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DoubleClick press contacts:
Elizabeth Crosta, Ogilvy Public Relations Worldwide, 415-596-9585, Elizabeth.crosta@ogilvypr.com