EarthQuake Media Named Agency of Record for Voyages Television
NEW YORK, Sep. 10, 2007—EarthQuake Media announced today that it has been selected to handle the development and execution of a marketing strategy for the U.S. launch of Voyages Television. The luxury travel network expects to premiere in the U.S. by early fourth quarter.
Headquartered in Hong Kong with production operations in Hannover, Shanghai, Mumbai, Taipei and New York, Voyages Television was established in 2001 and offers a broad range of travel and lifestyle programs. Program formats include lifestyle, retail, short-sell and event-driven specials. The channel provides viewers with quality programs that include a travel purchase option and advertising sales opportunities for marketers.
“Voyages Television is a compelling network with very ambitious growth projections, and we welcome the challenge of helping them with their go-to-market plan in the U.S.,” said Robert Davidman, CEO of EarthQuake Media. “We will help Voyages build awareness through a multi-faceted marketing campaign that will utilize a broad array of media and creative executions.”
Michael McNabb, Founder, Voyages Television, said, “We chose EarthQuake as our marketing partner because of their track record in marketing television brands and deep expertise in the area of new media. They shared some exciting ideas with us and we look forward to their implementation in the coming months.”
About Voyages Television
Voyages Television’s point of difference is that each of its programs contains a holiday offer that can be booked by the viewer on the Voyages web site or via a call center. As a result, Voyages earns revenue from advertising sales, program sponsorship and the sale of holiday packages direct to consumers. Voyages’ strategy is to build a global platform for the marketing of luxury travel destinations and distribution of travel products by focusing on six major markets (China, India, Japan, USA, UK and Germany). Voyages’ focus is solely on leisure travel.