Giacchetti and Lumerman Promoted to Associate Media Directors
NEW YORK, Nov. 07, 2007—EarthQuake Media announced today that Jeff Giacchetti and Jon Lumerman have been promoted to associate media directors from their previous posts as media supervisors. The announcement was made by Robert Davidman, the agency’s chairman and CEO.
Giacchetti joined EarthQuake in 2003. During his time at the agency, he has developed and led numerous fully integrated campaigns encompassing TV, print, radio, sponsorship, Internet, out-of-home and wireless media for clients including HBO, Cinemax, Magnolia Pictures, Film Movement and various record labels. In 2007, he was named a “Rising Star of Digital Media” by OMMA Magazine, and he has written numerous articles on digital media issues for industry trade publications.
Prior to joining EarthQuake, Giacchetti was a senior media manager at VNU Business Marketing’s Worldwide Sports Division. There he was involved in business-to-business media marketing for clients such as Under Armour, Starter and Woolrich Brands.
Giacchetti also was a senior media buyer and account executive at TAM Communications. In this role, he was responsible for the daily account management and media research, planning and execution for two large legal accounts.
Lumerman joined EarthQuake in 2005. He is responsible for media strategy, research, planning and buying for all EarthQuake clients. He has developed and led numerous campaigns utilizing TV, print, radio, Internet and out-of-home. Lumerman was named to Media Magazine’s “Top 10 Rising Stars” of 2006.
Prior to joining EarthQuake, Lumerman was a senior buyer at Universal McCann. There he managed the buying for clients such as Kohl’s Department Store, Maytag and Hoover.
Lumerman also served as a media buyer at MediaVest. In this role, he was responsible for the daily account management for clients such as Heineken, Enterprise Rent-A-Car, Avon, Philip Morris and Procter & Gamble.