EarthQuake’s Robert Davidman to Speak at AAAA Media Conference & Tradeshow
NEW YORK, Jan. 25, 2008—Robert Davidman, chairman and CEO of EarthQuake Media, will participate on a breakout session panel at the American Association of Advertising Agencies’ (AAAA) 2008 Media Conference & Tradeshow slated for March 5-7 in Orlando.
Davidman’s panel, “The Real New Media: Impact and Measurement,” will be held on Thurs., March 6 at 2 p.m. and again at 3:30 p.m. on the same day. The panel will examine early efforts to measure the impact of advertising in social media, peer-to-peer media and mobile media.
The session will be moderated by Nick Pahade, executive director of digital development, Publicis Groupe Media. Joining Davidman as panelists will be Konrad Feldman, co-founder and CEO, Quantcast; Jeremy Lockhorn, director, emerging media and video innovation, Avenue A Razorfish; and Judy Vogel, senior vice president, director of research, PHD US.
This annual conference will feature speakers and panels covering the latest developments in media. The popular media department supplier trade show will feature over 100 booths with exhibitors showcasing their products and services.
AAAA, founded in 1917, is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide.
About EarthQuake Media
EarthQuake Media (www.EarthQuakeMedia.com) is an integrated media solutions company. Since its inception in 1999, its accomplishments have included major multimedia advertising campaigns using traditional assets and translating them to the web, in addition to integrated TV, radio, print and internet marketing campaigns. By incorporating multiple forms of media, EarthQuake provides its clients with the opportunity to speak directly to individuals by not only reaching and talking to consumers as a mass market, but also engaging them one-on-one, into interactive participation.
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