EarthQuake Media Selected to Handle Integrated Media Chores for Infinium Spirits
NEW YORK, August 24, 2009—EarthQuake Media (http://www.EarthQuakeMedia.com) announced today that it has been selected to handle the development and execution of media strategy, buying and planning for the Infinium Spirits brands. The new campaigns launch as soon as September and include TV, Radio, Print, Online, OOH, Experiential and Sponsorships.
Headquartered in Southern California, Infinium Spirits was established in 2005 and has numerous brands in its portfolio including Zaya Rum, Corralejo Tequila, Seagram’s Vodka, Crystal Head Vodka and Fernet-Branca.
“Infinium Spirits has an impressive lineup of brands and we are excited to help leverage an integrated approach to promote them,” said Robert Davidman, CEO of EarthQuake Media. “We will help Infinium build awareness and sales through a multi-faceted marketing campaign that will utilize a broad array of media executions.”
Lucillia Crowe, VP Director of Marketing for Infinium Spirits, said, “We chose EarthQuake as our marketing partner because of their track record in creating compelling and efficient media campaigns. Their deep expertise in the area of emerging media is an added bonus. EarthQuake shared some exciting ideas with us and we look forward to their implementation in the coming months.”
About Infinium Spirits
Infinium Spirits focuses on developing distinctive brands in the premium and ultra premium sectors of the spirits industry. Infinium Spirits was founded in 2005 by Wilson Daniels Ltd., and is based in Southern California; for more information go to: http://www.infiniumspirits.com
About EarthQuake Media
EarthQuake Media (http://www.EarthQuakeMedia.com) is an integrated media solutions agency. Since Earthquake’s inception in 1999, accomplishments have included major multimedia advertising campaigns using traditional as well as emerging media tactics. By incorporating multiple forms of media, EarthQuake provides its clients with the opportunity to speak directly to their target audience by not only reaching the mass market, but also engaging them one-on-one.