EarthQuake Media Selected to Handle Integrated Media Chores for Infinium Spirits
NEW YORK, August 24, 2009—EarthQuake Media (http://www.EarthQuakeMedia.com) announced today that it has been selected to handle the development and execution of media strategy, buying and planning for the Infinium Spirits brands. The new campaigns launch as soon as September and include TV, Radio, Print, Online, OOH, Experiential and Sponsorships.
Headquartered in Southern California, Infinium Spirits was established in 2005 and has numerous brands in its portfolio including Zaya Rum, Corralejo Tequila, Seagram’s Vodka, Crystal Head Vodka and Fernet-Branca.
“Infinium Spirits has an impressive lineup of brands and we are excited to help leverage an integrated approach to promote them,” said Robert Davidman, CEO of EarthQuake Media. “We will help Infinium build awareness and sales through a multi-faceted marketing campaign that will utilize a broad array of media executions.”
Lucillia Crowe, VP Director of Marketing for Infinium Spirits, said, “We chose EarthQuake as our marketing partner because of their track record in creating compelling and efficient media campaigns. Their deep expertise in the area of emerging media is an added bonus. EarthQuake shared some exciting ideas with us and we look forward to their implementation in the coming months.”
About Infinium Spirits
Infinium Spirits focuses on developing distinctive brands in the premium and ultra premium sectors of the spirits industry. Infinium Spirits was founded in 2005 by Wilson Daniels Ltd., and is based in Southern California; for more information go to: http://www.infiniumspirits.com
About EarthQuake Media
EarthQuake Media (http://www.EarthQuakeMedia.com) is an integrated media solutions agency. Since Earthquake’s inception in 1999, accomplishments have included major multimedia advertising campaigns using traditional as well as emerging media tactics. By incorporating multiple forms of media, EarthQuake provides its clients with the opportunity to speak directly to their target audience by not only reaching the mass market, but also engaging them one-on-one.
EarthQuake Media Expands with Opening of South Florida Office
NEW YORK, May 27, 2008—EarthQuake Media, a New York-based integrated media solutions company, announced today that they have opened an office in the Miami suburb of Sunny Isles Beach. The office is located at 17201 Collins Avenue, Suite 3808 (phone: 954-713-9370).
The South Florida location offers local clients the full range of EarthQuake’s services, including media planning and buying, the development of experiential marketing programs through events and sponsorships, and social media marketing.
Jon Davidman, president of EarthQuake Media, has relocated to Florida to run the agency’s new office.
Robert Davidman, chairman and CEO of EarthQuake, said, “We believe there is a huge demand among South Florida companies for the kind of integrated media expertise that we bring to the table. In addition, we have already run many experiential marketing events in the region and will be able to expand our activity in that regard by having a local presence. Jon is the ideal person to ramp up our South Florida efforts, as he is recognized as one of our industry’s leading new business ‘rainmakers’ and has a unique ability to conceptualize incredibly creative solutions that address marketers’ needs.”
About EarthQuake Media
EarthQuake Media (www.EarthQuakeMedia.com) is an integrated media solutions company. Since its inception in 1999, its accomplishments have included major multimedia advertising campaigns using traditional assets and translating them to the web, in addition to integrated TV, radio, print and internet marketing campaigns. By incorporating multiple forms of media, EarthQuake provides its clients with the opportunity to speak directly to individuals by not only reaching and talking to consumers as a mass market, but also engaging them one-on-one, into interactive participation.
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CONTACT
Mark Braff
Braff Communications LLC
201-612-0707
EarthQuake’s Robert Davidman to Speak at AAAA Media Conference & Tradeshow
NEW YORK, Jan. 25, 2008—Robert Davidman, chairman and CEO of EarthQuake Media, will participate on a breakout session panel at the American Association of Advertising Agencies’ (AAAA) 2008 Media Conference & Tradeshow slated for March 5-7 in Orlando.
Davidman’s panel, “The Real New Media: Impact and Measurement,” will be held on Thurs., March 6 at 2 p.m. and again at 3:30 p.m. on the same day. The panel will examine early efforts to measure the impact of advertising in social media, peer-to-peer media and mobile media.
The session will be moderated by Nick Pahade, executive director of digital development, Publicis Groupe Media. Joining Davidman as panelists will be Konrad Feldman, co-founder and CEO, Quantcast; Jeremy Lockhorn, director, emerging media and video innovation, Avenue A Razorfish; and Judy Vogel, senior vice president, director of research, PHD US.
This annual conference will feature speakers and panels covering the latest developments in media. The popular media department supplier trade show will feature over 100 booths with exhibitors showcasing their products and services.
AAAA, founded in 1917, is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide.
About EarthQuake Media
EarthQuake Media (www.EarthQuakeMedia.com) is an integrated media solutions company. Since its inception in 1999, its accomplishments have included major multimedia advertising campaigns using traditional assets and translating them to the web, in addition to integrated TV, radio, print and internet marketing campaigns. By incorporating multiple forms of media, EarthQuake provides its clients with the opportunity to speak directly to individuals by not only reaching and talking to consumers as a mass market, but also engaging them one-on-one, into interactive participation.
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Giacchetti and Lumerman Promoted to Associate Media Directors
NEW YORK, Nov. 07, 2007—EarthQuake Media announced today that Jeff Giacchetti and Jon Lumerman have been promoted to associate media directors from their previous posts as media supervisors. The announcement was made by Robert Davidman, the agency’s chairman and CEO.
Giacchetti joined EarthQuake in 2003. During his time at the agency, he has developed and led numerous fully integrated campaigns encompassing TV, print, radio, sponsorship, Internet, out-of-home and wireless media for clients including HBO, Cinemax, Magnolia Pictures, Film Movement and various record labels. In 2007, he was named a “Rising Star of Digital Media” by OMMA Magazine, and he has written numerous articles on digital media issues for industry trade publications.
Prior to joining EarthQuake, Giacchetti was a senior media manager at VNU Business Marketing’s Worldwide Sports Division. There he was involved in business-to-business media marketing for clients such as Under Armour, Starter and Woolrich Brands.
Giacchetti also was a senior media buyer and account executive at TAM Communications. In this role, he was responsible for the daily account management and media research, planning and execution for two large legal accounts.
Lumerman joined EarthQuake in 2005. He is responsible for media strategy, research, planning and buying for all EarthQuake clients. He has developed and led numerous campaigns utilizing TV, print, radio, Internet and out-of-home. Lumerman was named to Media Magazine’s “Top 10 Rising Stars” of 2006.
Prior to joining EarthQuake, Lumerman was a senior buyer at Universal McCann. There he managed the buying for clients such as Kohl’s Department Store, Maytag and Hoover.
Lumerman also served as a media buyer at MediaVest. In this role, he was responsible for the daily account management for clients such as Heineken, Enterprise Rent-A-Car, Avon, Philip Morris and Procter & Gamble.
EarthQuake Media Named Agency of Record for Voyages Television
NEW YORK, Sep. 10, 2007—EarthQuake Media announced today that it has been selected to handle the development and execution of a marketing strategy for the U.S. launch of Voyages Television. The luxury travel network expects to premiere in the U.S. by early fourth quarter.
Headquartered in Hong Kong with production operations in Hannover, Shanghai, Mumbai, Taipei and New York, Voyages Television was established in 2001 and offers a broad range of travel and lifestyle programs. Program formats include lifestyle, retail, short-sell and event-driven specials. The channel provides viewers with quality programs that include a travel purchase option and advertising sales opportunities for marketers.
“Voyages Television is a compelling network with very ambitious growth projections, and we welcome the challenge of helping them with their go-to-market plan in the U.S.,” said Robert Davidman, CEO of EarthQuake Media. “We will help Voyages build awareness through a multi-faceted marketing campaign that will utilize a broad array of media and creative executions.”
Michael McNabb, Founder, Voyages Television, said, “We chose EarthQuake as our marketing partner because of their track record in marketing television brands and deep expertise in the area of new media. They shared some exciting ideas with us and we look forward to their implementation in the coming months.”
About Voyages Television
Voyages Television’s point of difference is that each of its programs contains a holiday offer that can be booked by the viewer on the Voyages web site or via a call center. As a result, Voyages earns revenue from advertising sales, program sponsorship and the sale of holiday packages direct to consumers. Voyages’ strategy is to build a global platform for the marketing of luxury travel destinations and distribution of travel products by focusing on six major markets (China, India, Japan, USA, UK and Germany). Voyages’ focus is solely on leisure travel.
EarthQuake Media Selects DoubleClick as Ad Management Solution for Clients
EarthQuake Media Switches from Mediaplex to DoubleClick DART® Ad Management Integrated Platform for Search, Rich Media and Display
NEW YORK, August 13, 2007—EarthQuake Media, an integrated media solutions company, announced today it has selected DoubleClick’s integrated DART® platform to meet the digital marketing needs of EarthQuake and its clients in the entertainment, financial and education industries.
The DART platform will enable EarthQuake to serve display and rich media ads, and manage search engine marketing while also providing ad management technology that measures the effectiveness of online campaigns across all digital channels to ensure a holistic view of campaign results. DoubleClick’s DART platform, including DART for Advertisers (DFA), DART Search and DoubleClick Rich Media and Video, gives EarthQuake the ability to manage its clients’ digital marketing with greater efficiency and flexibility.
“DoubleClick is the premier provider of digital marketing technology and services, and we switched to DoubleClick because we believe their DART platform will give us the best ROI analysis available for our clients’ campaigns,” said Robert Davidman, chairman and CEO, EarthQuake Media.
With DoubleClick’s comprehensive suite of digital advertising solutions, EarthQuake will be able to manage their clients’ campaigns holistically to realize their online goals more efficiently and effectively — the result being greater campaign performance and improved return on investment. DART for Advertisers (DFA) offers the workflow efficiency, data intelligence and integration to power even the most complex and large-scale campaigns. EarthQuake improves paid search marketing for their clients with DART Search’s campaign management solution, which encompasses ad, keyword and bid management, as well as reporting capabilities. DoubleClick Rich Media and Video allows EarthQuake to easily build, serve and report on sophisticated digital advertising experiences that deliver the “wow” factor and bolster brand response.
Jason Bigler, vice president of product management, DoubleClick, said, “EarthQuake is one of the hot shops in terms of developing fully integrated campaigns for clients. We are delighted that they see our robust digital advertising platform as being the solution best suited to address their clients’ needs.”
About DoubleClick Inc.
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1,200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com.
About EarthQuake Media
EarthQuake Media (www.EarthQuakeMedia.com) is an integrated media solutions company. Since its inception in 1999, its accomplishments have included major multimedia advertising campaigns using traditional assets and translating them to the web, in addition to integrated TV, radio, print and internet marketing campaigns. By incorporating multiple forms of media, EarthQuake provides its clients with the opportunity to speak directly to individuals by not only reaching and talking to consumers as a mass market, but also engaging them one-on-one, into interactive participation.
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DoubleClick press contacts:
Elizabeth Crosta, Ogilvy Public Relations Worldwide, 415-596-9585, Elizabeth.crosta@ogilvypr.com
Jeff Giacchetti named Digital Rising Star by OMMA magazine
Ten talented digital media strategists making names for themselves
In ancient times, important news or information was always delivered in person, by a human messenger. Sometimes the news wasn’t good and, well, you know what happened then. Continue reading »
Promo Xtra Features EarthQuake Spring Break Campaign for Glaceau Vitaminwater
Vitaminwater Samples at Top Spring Break Destination - Spring 2007
Vitaminwater is hitting the beach for Spring Break through sampling and an on-site contest. Glaceau is pitching new vitaminwater products at a top Spring Break destination this month. Continue reading »
EarthQuake’s Robert Davidman Quoted in Media Magazine on NHL’s YouTube Initiative
NHL Sets New Goalsby Daisy Whitney
How bad can marketing problems get? The National Hockey League knows the score.
But as it continues battling back from the lockout that cancelled its 2004-05 season, the league is trying to make itself more accessible by providing highlight clips on an NHL-branded section of YouTube. While other pro sports leagues police YouTube to remove content, the under-exposed NHL instead hopes to create some viral video.
Whether the NHL will connect with YouTube users looking for the next “Numa Numa” dance or Star Wars kid is a question mark to some. “Exposure is great, but does this kind really bring in new fans? I would think it doesn’t,” says Robert Davidman, CEO of EarthQuake Media. “The videos might get some viewership, but not garner viral popularity.”
With fewer hockey enthusiasts and relatively less TV coverage, the NHL is trying to connect with fans any way it can. The league also provides game broadcasts on a 48-hour delay on Google Video.
“What the NHL needs to do is focus on the sport,” Davidman says. “With the lockout and other woes, they’ve done a lot to alienate the fan base. I am a sports fan and when I want sports information I go to my trusted sources like ESPN.”
Advertising Age Covers Online Media Auction Run by EarthQuake
Going Once, Going Twice … You Win the Account
Online Auctions Start to Take Hold With Media Companies By Abbey Klaassen
Published: August 11, 2006
NEW YORK (AdAge.com) — Earlier this week, a half dozen agency execs were huddled around a conference table in the Midtown Manhattan offices of Earthquake Media. CEO Robert Davidman was manning a laptop, which linked to a 42-inch plasma-TV screen mounted on the wall. Enversa is one of a number of auction-based media-buying and -selling systems that have cropped up recently. Continue reading »