PicksPal.com
Case Study: PicksPal-Spring Break 2007
Client: PicksPal.com
Media Used: Grassroots
Objective:
To significantly increase membership through the March Madness bracket game. In a lot of ways PicksPal.com is just a year round version of the annual March Madness bracket game where office mates and other friends make picks for fun. So the ultimate goal was to convert a very high percentage of these players to the evergreen games on PicksPal.com.
The Challenge:
- To engage students and get them to spend 10 minutes to register onsite for the PicksPal.com March Madness promotion.
- To get students to refer friends.
- To remind students to make their picks between Sunday evening when the teams would be announced and Thursday morning before the first tip-off.
The Solution:
- PicksPal sponsored the Gaming Tent at Beachblast in Panama City Beach where students came to chill, play pool & foosball and watch the games on TV.
- An interactive kiosk was set up with 3 online laptops and spokesmodels.
- An express registration/referral page was created for ease of sign-ups and to encourage viral.
- PicksPal take home cards were distributed along the beach.
- Reminder emails were sent out to all registrants once the March Madness teams were finalized.
The Results:
“Dude, that’s awesome. Got all the great pictures yesterday too. You guys all did a phenomenal job! Thanks so much!
We had a big March! We just crushed March Madness. Our membership is up 70% in last 6 months, and we had a huge upsurge in March. We ve really begun to crack the viral, friend get a friend– with a big chunk of our March Madness signups coming directly from members inviting friends via the site (word of mouth of course even more). Revenue kicking in to match…by far our strongest month.”
Tom Jessiman CEO PicksPal.com