Strata Advertising Campaign
With CD sales falling 19% for the first half of 2007 it’s clear that this downward trend in the music business is not taking a turn for the better. While in contrast digital music sales in the same period realized 60% growth, there is still a deficit overall.
That said there is a great opportunity for the music industry to stay relevant. They can give their audiences alternate consumption methods where, how and when they want it.
Aside from digital music downloads, there are ring tones, wallpapers, artist merchandise, tickets and a host of other products that consumers seek online.
EarthQuake Media helps marketers engage their audiences effectively by creating and executing campaigns that allow them to stay relevant and sell more!
One such example of how EarthQuake helps achieve this can be seen in a current media campaign for Wind-Up Records artist, Strata. In a single expandable rich media ad unit we engage consumers and give them ability to multi-function. They can get information, sample and buy all in one place. This includes clicking to watch music videos, listening to songs and buying single downloads or entire albums. They can easily access the artist’s website for more information and network directly with band.