OV Watch
Case Study: OV Watch
Client: OV Watch
Media Used: Internet Marketing
Objective:
Increase qualified traffic to OVWatch.com in order to boost sales.
The Challenge:
Fertility is a sensitive subject. It is an emotional topic with women who are in a vulnerable mindset. Only a small percentage of women have conception issues, reducing the overall target population.
The Solution:
We created a customized ad network on Google which targeted female health websites. These sites were selected by matching OV Watch keywords with the organic search results for those keywords. By targeting female health websites that ranked well with our keywords - we reached our core target audience with the least amount of wasted impressions possible.
The Results:
In the first 3 days of the campaign, we doubled the traffic to OVWatch.com. Due to this campaign, sales on the website increased by over 35%