PartyPoker.net-TV
Case Study: Custom TV vignette
Client: PartyPoker.net
Media Used: Television, product placement
Objective:
Create customized poker content that successfully exposes the PartyPoker.net brand to people who don’t play poker.
The Challenge:
Expand PartyPoker.net’s exposure to television viewers while maintaining an efficient media schedule. While poker continues to be a cultural juggernaut there remains a limited appetite for poker TV shows. Most people are not willing to watch poker players in settings other than a professional tournament.
The Solution:
The Best Damn Sports Show Period is one of Fox Sports Net’s highest rated, regular series. It is a daily sports talk show that mixes sports commentary with light hearted banter. To capitalize on this audience, we created a branded poker vignette on The Best Damn Sports Show Period. This weekly segment demonstrated the basics of poker using Mike Sexton, PartyPoker.net’s spokesman. Each three minute segment mixes the PartyPoker.net brand name with FSN’s leading show.
The Results:
Rather than invest in general interest sports programming, we combined the best elements of poker and sports talk. This allowed us to create efficiencies for the upfront media negotiations. By leveraging the power of an existing sports brand we engaged unfamiliar consumers with the PartyPoker.net brand. The compelling 26 week series efficiently reached the core male target.