NEW YORK, Sep. 10, 2007—EarthQuake Media announced today that it has been selected to handle the development and execution of a marketing strategy for the U.S. launch of Voyages Television. The luxury travel network expects to premiere in the U.S. by early fourth quarter.
Headquartered in Hong Kong with production operations in Hannover, Shanghai, Mumbai, Taipei …
With people today increasingly creating and sharing media, marketers are left wondering how much influence they still wield.
Marketers have long been taught that they’re supposed to control consumer interaction with the brand. In conversations with one of the leading office supply chains, …
EarthQuake Media Switches from Mediaplex to DoubleClick DART® Ad Management Integrated Platform for Search, Rich Media and Display
NEW YORK, August 13, 2007—EarthQuake Media, an integrated media solutions company, announced today it has selected DoubleClick’s integrated DART® platform to meet the digital marketing needs of EarthQuake and its clients in the entertainment, financial and education industries.
The …
By Jon Lumerman
Super Bowl XLII will be played on February 3, 2008 in Glendale, Arizona. This year’s game will be televised on FOX.
TV - Usage
The Super Bowl reaches over 90 million people or 35% of the entire US population in one shot.
The Super Bowl is unique for a few reasons. First, it’s the closest …
By Jeff Giacchetti
As the online landscape widens, more creative choices become available to marketers. Whether it’s tune-in, acquisition, opt-in, branding, lead generation, etc. there still remains the tactical challenge of delivering the best creative possible to meet campaign objectives
For acquisition campaigns there’s a particularly fine balance between creative cost (design and delivery) and overall cost …