EarthQuake’s Robert Davidman to Speak at AAAA Media Conference & Tradeshow

NEW YORK, Jan. 25, 2008—Robert Davidman, chairman and CEO of EarthQuake Media, will participate on a breakout session panel at the American Association of Advertising Agencies’ (AAAA) 2008 Media Conference & Tradeshow slated for March 5-7 in Orlando.

Davidman’s panel, “The Real New Media: Impact and Measurement,” will be held …

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Vital vs. Viral

By Curtis Hougland 

AttentionPR

The hype of viral video, viral applications, viral media and viral thisandthat was deafening in 2007.
A recent study by Deloitte & Touche confirmed consumer appetite for viral content with nearly 70% of all Internet users consuming UGC. Every brand is now chasing viral glory–to mostly dismal results because:

Authenticity is …

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Giacchetti and Lumerman Promoted to Associate Media Directors

NEW YORK, Nov. 07, 2007—EarthQuake Media announced today that Jeff Giacchetti and Jon Lumerman have been promoted to associate media directors from their previous posts as media supervisors. The announcement was made by Robert Davidman, the agency’s chairman and CEO.

Giacchetti joined EarthQuake in 2003. During his time at the agency, he has developed and led …

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Put Spring in Your College Marketing Plans

By Bobby Markowitz

The weather may be turning colder, but now is the time to think about adding some heat to your 2008 marketing plans.  EarthQuake Events has two exciting opportunities to reach college students and loyal alumni, BeachBlast at Spring Break and Gridiron Bash Spring Football Tour.

BEACHBLAST at SPRING BREAK

BeachBlast is one of the largest …

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EarthQuake Media Named Agency of Record for Voyages Television

NEW YORK, Sep. 10, 2007—EarthQuake Media announced today that it has been selected to handle the development and execution of a marketing strategy for the U.S. launch of Voyages Television.  The luxury travel network expects to premiere in the U.S. by early fourth quarter.

Headquartered in Hong Kong with production operations in Hannover, Shanghai, Mumbai, Taipei …

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