Email Focus: The Ones That Got Away
Send messages that hook your audience
Do you click with consumers? Or more to the point, are they clicking on you? As online marketers, we are constantly testing new strategies …
EarthQuake’s Robert Davidman to Speak at AAAA Media Conference & Tradeshow
NEW YORK, Jan. 25, 2008—Robert Davidman, chairman and CEO of EarthQuake Media, will participate on a breakout session panel at the American Association of Advertising Agencies’ (AAAA) 2008 Media Conference & Tradeshow slated for March 5-7 in Orlando.
Davidman’s panel, “The Real New Media: Impact and Measurement,” will be held …
Vital vs. Viral
By Curtis Hougland
The hype of viral video, viral applications, viral media and viral thisandthat was deafening in 2007.
A recent study by Deloitte & Touche confirmed consumer appetite for viral content with nearly 70% of all Internet users consuming UGC. Every brand is now chasing viral glory–to mostly dismal results because:
Authenticity is …
Giacchetti and Lumerman Promoted to Associate Media Directors
NEW YORK, Nov. 07, 2007—EarthQuake Media announced today that Jeff Giacchetti and Jon Lumerman have been promoted to associate media directors from their previous posts as media supervisors. The announcement was made by Robert Davidman, the agency’s chairman and CEO.
Giacchetti joined EarthQuake in 2003. During his time at the agency, he has developed and led …
Put Spring in Your College Marketing Plans
By Bobby Markowitz
The weather may be turning colder, but now is the time to think about adding some heat to your 2008 marketing plans. EarthQuake Events has two exciting opportunities to reach college students and loyal alumni, BeachBlast at Spring Break and Gridiron Bash Spring Football Tour.
BEACHBLAST at SPRING BREAK
BeachBlast is one of the largest …