EarthQuake Media Switches from Mediaplex to DoubleClick DART® Ad Management Integrated Platform for Search, Rich Media and Display
NEW YORK, August 13, 2007—EarthQuake Media, an integrated media solutions company, announced today it has selected DoubleClick’s integrated DART® platform to meet the digital marketing needs of EarthQuake and its clients in the entertainment, financial and education industries.
The …
By Jon Lumerman
Super Bowl XLII will be played on February 3, 2008 in Glendale, Arizona. This year’s game will be televised on FOX.
TV - Usage
The Super Bowl reaches over 90 million people or 35% of the entire US population in one shot.
The Super Bowl is unique for a few reasons. First, it’s the closest …
By Jeff Giacchetti
As the online landscape widens, more creative choices become available to marketers. Whether it’s tune-in, acquisition, opt-in, branding, lead generation, etc. there still remains the tactical challenge of delivering the best creative possible to meet campaign objectives
For acquisition campaigns there’s a particularly fine balance between creative cost (design and delivery) and overall cost …
By: Jon Lumerman
Last night I put my four year old to sleep. As she lay down on her Dora the Explorer sheets, placed her head gently on her Dora pillow and pulled up her Dora blanket, she innocently asked, “Daddy, when can I have a Dora lamp?”
Let’s get one thing straight. I am not standing …
In ancient times, important news or information was always delivered in person, by a human messenger. Sometimes the news wasn’t good and, well, you know what happened then.
But gradually humans got more sophisticated and creative at getting a message across. From Martin Luther …