By: Robert Davidman (Originally printed in the April 2007 issue of OMMA Magazine)
Why marketers need to gamble on new media.
When I tell people I run an ad agency, they tend to ask the same question: Why would anyone need an ad agency? The answer lies in how people adapt as the marketplace evolves.
It amazes me …
Attention PR is a driving force behind one of the most successful viral campaigns, votefortheworst.com. The campaign, conducted for a wireless client, illustrates the grass-roots power of the Internet to swarm mass media and demonstrates the virtuous circle between traditional and new media.
Our campaign speaks loudly to a world in which the user is in …
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We are routinely asked to provide intelligence on what’s being said about a company and its competitors online. Savvier companies also ask us what to do about it. And everyone wants to know how to measure it.
So, we have been offering three separate services that are conducted best in …
Vitaminwater Samples at Top Spring Break Destination - Spring 2007
Vitaminwater is hitting the beach for Spring Break through sampling and an on-site contest. Glaceau is pitching new vitaminwater products at a top Spring Break destination this month.
The beverage company is setting up a vitaminwater Oasis on East Beach in Panama City, FL, March 11-16 …
NHL Sets New Goalsby Daisy Whitney
How bad can marketing problems get? The National Hockey League knows the score.
But as it continues battling back from the lockout that cancelled its 2004-05 season, the league is trying to make itself more accessible by providing highlight clips on an NHL-branded section of YouTube. While other pro sports leagues …