In ancient times, important news or information was always delivered in person, by a human messenger. Sometimes the news wasn’t good and, well, you know what happened then.
But gradually humans got more sophisticated and creative at getting a message across. From Martin Luther …
By: Robert Davidman (Originally printed in the April 2007 issue of OMMA Magazine)
Why marketers need to gamble on new media.
When I tell people I run an ad agency, they tend to ask the same question: Why would anyone need an ad agency? The answer lies in how people adapt as the marketplace evolves.
It amazes me …
Attention PR is a driving force behind one of the most successful viral campaigns, votefortheworst.com. The campaign, conducted for a wireless client, illustrates the grass-roots power of the Internet to swarm mass media and demonstrates the virtuous circle between traditional and new media.
Our campaign speaks loudly to a world in which the user is in …
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We are routinely asked to provide intelligence on what’s being said about a company and its competitors online. Savvier companies also ask us what to do about it. And everyone wants to know how to measure it.
So, we have been offering three separate services that are conducted best in …
Vitaminwater Samples at Top Spring Break Destination - Spring 2007
Vitaminwater is hitting the beach for Spring Break through sampling and an on-site contest. Glaceau is pitching new vitaminwater products at a top Spring Break destination this month.
The beverage company is setting up a vitaminwater Oasis on East Beach in Panama City, FL, March 11-16 …