By: Jeff Giacchetti
In December I discussed how advertising message relevance positively impacts chances of converting users. The second part of the series in January discussed usability and its influence on increasing conversions. This final part of the series is dedicated to a third, and equally important, key to opening conversions online, persuasiveness.
The text book …
By: Jonathan Lumerman
I spent 3 hours this morning watching the sun rise, followed by the migration of ladybugs for another 2 hours. The vivid colors of the sunrise invading my living room and the feeling that a swarm of ladybugs were about to come through my TV kept me watching for half of the day. …
By: Jeff Giacchetti
In the first part of this series I discussed how the relevance of an advertising message influences conversions. While it is one important factor, to consider, a second, and equally important, key is usability.
Usability simply stated, refers to the ease of use in navigating a website. It encompasses the entire user experience on …
By: Curtis Hougland
The gap between public relations and advertising is closing fast. The main culprit is again technology, or more accurately, consumer behavior changing in response to it.
The cause of this intersection is two-fold. First, corporate, editorial and user-generated content are blurring together for consumers online. It is less discernible what is paid content and …
By: Jeff Giacchetti (Originally printed in the January 2007 issue of Media Magazine)
Conversion or conversion rate is a term that takes on various meanings depending on your marketing objectives. It can be the ratio of visitors to buyers, the percent of visitors who sign up for a newsletter, requests for information or general product understanding. Conversion …