Vitaminwater Samples at Top Spring Break Destination – Spring 2007
Vitaminwater is hitting the beach for Spring Break through sampling and an on-site contest. Glaceau is pitching new vitaminwater products at a top Spring Break destination this month.
The beverage company is setting up a vitaminwater Oasis on East Beach in Panama City, FL, March 11-16 …
NHL Sets New Goalsby Daisy Whitney
How bad can marketing problems get? The National Hockey League knows the score.
But as it continues battling back from the lockout that cancelled its 2004-05 season, the league is trying to make itself more accessible by providing highlight clips on an NHL-branded section of YouTube. While other pro sports leagues …
By: Jeff Giacchetti
In December I discussed how advertising message relevance positively impacts chances of converting users. The second part of the series in January discussed usability and its influence on increasing conversions. This final part of the series is dedicated to a third, and equally important, key to opening conversions online, persuasiveness.
The text book …
By: Jonathan Lumerman
I spent 3 hours this morning watching the sun rise, followed by the migration of ladybugs for another 2 hours. The vivid colors of the sunrise invading my living room and the feeling that a swarm of ladybugs were about to come through my TV kept me watching for half of the day. …
By: Jeff Giacchetti
In the first part of this series I discussed how the relevance of an advertising message influences conversions. While it is one important factor, to consider, a second, and equally important, key is usability.
Usability simply stated, refers to the ease of use in navigating a website. It encompasses the entire user experience on …