By: Curtis Hougland
The gap between public relations and advertising is closing fast. The main culprit is again technology, or more accurately, consumer behavior changing in response to it.
The cause of this intersection is two-fold. First, corporate, editorial and user-generated content are blurring together for consumers online. It is less discernible what is paid content and …
By: Jeff Giacchetti (Originally printed in the January 2007 issue of Media Magazine)
Conversion or conversion rate is a term that takes on various meanings depending on your marketing objectives. It can be the ratio of visitors to buyers, the percent of visitors who sign up for a newsletter, requests for information or general product understanding. Conversion …
By: Michael Raisanen
There are as many theories on brands as there are branding experts. But perhaps we can all agree on one thing: the brand as we know it is changing.
Or at least how we marketers think of it.
Traditionally, brands have been thought of as informational carriers of attributes describing a product, service or …
by Curtis Hougland
As information moves more rapidly, and conversations percolate across the blogosphere by the [insert large number], lexicon swings in and out of vogue more quickly. Terms such as “new media,” “social media,” and for that matter “media,” are neutered as a result of adoption then overuse by newbie marketers. We are all wary …
Going Once, Going Twice … You Win the Account
Online Auctions Start to Take Hold With Media Companies By Abbey Klaassen
Published: August 11, 2006
NEW YORK (AdAge.com) — Earlier this week, a half dozen agency execs were huddled around a conference table in the Midtown Manhattan offices of Earthquake Media. CEO Robert Davidman was manning a laptop, …