By: Michael Raisanen
There are as many theories on brands as there are branding experts. But perhaps we can all agree on one thing: the brand as we know it is changing.
Or at least how we marketers think of it.
Traditionally, brands have been thought of as informational carriers of attributes describing a product, service or …
by Curtis Hougland
As information moves more rapidly, and conversations percolate across the blogosphere by the [insert large number], lexicon swings in and out of vogue more quickly. Terms such as “new media,” “social media,” and for that matter “media,” are neutered as a result of adoption then overuse by newbie marketers. We are all wary …
Going Once, Going Twice … You Win the Account
Online Auctions Start to Take Hold With Media Companies By Abbey Klaassen
Published: August 11, 2006
NEW YORK (AdAge.com) — Earlier this week, a half dozen agency execs were huddled around a conference table in the Midtown Manhattan offices of Earthquake Media. CEO Robert Davidman was manning a laptop, …
“How digital media are transforming consumer engagement and changing the rules of the game”
by Susan Stellin, Media Magazine, July 2006 issue
If you want to get an idea of just how much the media landscape has changed, look at people’s hands. With their index fingers poised above the mouse button, hands gripping a TV remote or …
New Device ‘Place-Shifts’ TV; Changes Media Assumptions Slingbox Facilitates Consumer Re-routing of Live TV Programming Across Broadband Web
By Abbey Klaassen
Published: June 05, 2006
NEW YORK (AdAge.com) — Like many American families, Jon and Suzanne Davidman used to relax after a long day of work by plopping down on the couch and watching their favorite TV shows, …